Rich Data

In recent years, Account Based Marketing has become the buzzword in the world of Digital Marketing.
There are many B2B and SaaS companies that invest in ABM to create a lead generation strategy with personalized and perfectly targeted content.

This strategy gives excellent results if well ...

The Middle of the Funnel phase is where acquired leads are gradually transformed into new customers. To do this, we need to cultivate our relationship with potential customers, through all the possibilities that digital marketing can offer us. Let's look at the steps together in this phase of lead ...

The changes made by the Guarantor regarding the cookie policy have highlighted and clarified those parts that were not yet consistent on the subject of privacy.

Now that the guidelines have been updated and improved, companies have only two options. It is now mandatory to adapt to the new policy ...

In conclusion, whatever method we choose to follow for our lead generation, our task as marketers must be to provide the right content at the right time according to the particular and unique purchasing path of each customer.

We need to be able to give gentle pushes in the direction of the product ...

Once you understand what your audience might be interested in and segment your subscribers, write a detailed email marketing plan that specifies the frequency of your emails, the topics you will cover, the products you want to promote, and so on.

While planning your campaign, you may also want to ...

Of all the types of sales emails out there, this one has to be the most complicated to write. How do you announce an upcoming change to the loyal customers you worked so hard to acquire in the first place? No one likes to be the bearer of bad news, but there are ways to turn price increase alerts ...