While planning your campaign, you may also want to reach out to relevant departments in your company to gather data that will help you improve your B2B email marketing strategy. For example, support and sales teams can provide you with potential questions your customers may ask. Marketing, which tracks user activity, can always tell you where people are clicking, what they typically search for, watch, and read.
When it comes to the timing and frequency of your emails, this finland phone number library is where A/B testing will help. By analyzing different options, you will be able to find the solution that best suits your goals.
Step 5. Analyze the results and continue to improve
B2B companies tend to set goals up front, but sometimes they only check results at the end of the reporting period. This is a big mistake. You should monitor your results regularly — weekly, monthly, quarterly — to see what’s working and what’s not and adjust your email campaigns accordingly. Sometimes you need to completely change your strategy, but at least you’ll know when it’s not too late.
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B2B Email Marketing Tips
Now that you know how to implement your email marketing strategy, check out some useful B2B email marketing strategies.
Personalize your welcome emails
Even though your B2B marketing strategy involves working with other companies, you will still be communicating with the people behind them. Welcoming people in a personal way makes them feel important from the first contact. You can automate these messages or send them manually every time there is a new subscriber on your list.
In your welcome email, remember to introduce yourself and your company and share links to some useful resources or tools. Always include your contact information in case the customer wants to contact you by phone or in person, as in the example below.
b2b welcome email
A welcome email from Skyword
Explain what benefits there are in working with you
From time to time, you should remind your customers about some of your features and tools that they can apply to their businesses. If there are any updates or new services, write a friendly email and explain how to use them and what benefits they offer.
MindMeister, for example, launched a new Story Mode in the app and shared the news via email. They used colorful icons to illustrate the benefits of Story Mode and included links for those who wanted to learn more about each one.
b2b email marketing example
