Step 4: Strengthen with lead nurturing
Once you have built a good contact base , you need to start doing lead nurturing . Nurturing means taking care of leads by “ raising ” them (from the English to nurture, to raise and nourish) to strengthen your bond with these users.
You must consistently continue to offer valuable resources to bring the potential customer closer to your brand.
In this regard, our in-depth article on email marketing , one of the main channels germany phone number library through which to do lead nurturing, could be useful. However, do not underestimate the effectiveness of chatbots and chatvertising strategies . Obviously, your social channels are also an ideal place to do lead nurturing!
If the user has signed up for the newsletter , send them weekly useful content for their specific problems. Keep them updated on industry news and offer them real and concrete value. Only in this way will the perception of your brand improve and the potential customer will begin to see you in a different light.
In other words, he will understand that he can trust you because you have shown attention to his needs and you have done so thanks to your skills.
The effectiveness of this phase should be analyzed by checking how your leads react, studying the engagement parameters: the opening and click rate on emails, the time spent on the site, active participation in the conversation on blogs/social media and the number of shares (for more information, see our article on lead scoring ).
Metrics : Open rate, Click rate, social engagement
Useful tools : Lead Champion discover , Hubspot , Mailchimp , Semrush
