Of all the types of sales emails out there, this one has to be the most complicated to write. How do you announce an upcoming change to the loyal customers you worked so hard to acquire in the first place? No one likes to be the bearer of bad news, but there are ways to turn price increase alerts into last-minute sales boosts—let us show you how.
In this article:
What is a price increase email?
Key elements of a correct price estonia phone number library increase warning
Price Increase Email Subject Line Ideas
5 Price Increase Email Examples
How to Create a Price Increase Email with SendPulse
In summary
What is a price increase email?
A price increase email is essentially a warning to customers that the cost of a product, subscription, or service they use or are interested in will soon increase. For businesses, it is a proactive way to explain the reasons for the price increase and to reassure customers that the value they will receive will continue to match or exceed the new price.
This type of email is more than a formal update. It’s an opportunity to communicate openly and maintain a positive relationship with your customer base. Think of it as a litmus test that shows how equipped your brand is to handle sensitive and uncomfortable topics.
Done well, it shows that your company values transparency and is committed to providing value despite the economic downturn. Helps build trust: By being honest about price changes, you demonstrate honesty and respect for your customers.
Finally, sending a price increase notice to customers minimizes the surprise and potential legal backlash that could occur if they were to notice the increase on their own. In short, it’s a critical communication tool that not only helps keep customers informed, but also makes them feel understood and appreciated.