Rich Data

Curious? Let's look at some practical examples of using data-driven marketing:

Email personalization: Accurate data collection allows you to create customized email marketing campaigns that are tailored to specific customer behavior. For example, you can automatically inform people who have ...

No matter what industry you are in, for your company to be successful you need to make a name for yourself in your region .

You can do this by attending workshops, seminars, conferences and other networking events at your local Chamber of Commerce. Better yet, give a talk at one of these events ...

If you go to one of Deutsche Telekom's large canteens, you will see huge displays on the walls with a news feed slowly scrolling through them. On these Telekom walls, every visitor can see what Telekom employees experience and learn in their jobs every day via Instagram and Twitter. This motivates ...

In a recent survey, CEOs put the likelihood that their company will be affected by macroeconomic volatility over the next 12 months at 24 percent. They also believe there is a 24 percent probability that inflation will pose a significant threat to their company over that period.

Companies have been ...

Did you know that by 2025, more people in the US will use social media each month than watch television ? The reach of social media is growing exponentially - making it the ideal channel to engage with your target audience. But to do this, you need an active social media presence.

However, if you ...

Communication plays a special role in times of crisis. Management should play a central role and announce the most important messages themselves or through the people responsible for them. As decision-makers, they are the face of the crisis and should show their personality. They should make this ...

The most exciting project that has taken place in recent weeks was WIRVSVIRUS - a hackathon project supported by the German government, which took place from March 20th to 22nd and brought 28,361 people together to work on over 1,500 solutions in 48 hours. WOW! These 28,361 people were able to have ...

customers about their experiences or gives practical tips on LinkedIn, e.g. which content is useful or what the new LinkedIn update brings. No matter what the topic, Dr. Natalia Wiechowski always presents it in a humorous and entertaining way.

Lead generation is not only an important topic in her ...

Traditional media such as TV, radio, newspapers and online media have so far been the dominant influencers in shaping our opinions. But for years now, a complete change has been taking place here. We no longer rely solely on institutions for our information, but individuals have also gained a great ...

Anyone who studies decision-maker typologies will better understand why an intervention receives a yes or no. Often there are purely objective reasons. But personality structure also plays a role. Many people need time to get used to new things. Everyone moves at their own pace and has their own ...