Empathy has a positive effect

[mouakter14]

Communication plays a special role in times of crisis. Management should play a central role and announce the most important messages themselves or through the people responsible for them. As decision-makers, they are the face of the crisis and should show their personality. They should make this clear through their messages as senders, give interviews themselves and publish statements under their own name. Employees are of course also allowed to communicate. But they do not usually take on any tasks in crisis communication.

3. Set clear priorities in communication
Especially in a crisis situation, it is important to remain objective, however italy telegram mobile phone number list difficult this may sometimes be because the personal impact is enormous. Personality is particularly important here. Those who succeed in empathizing with their employees and customers will have a direct impact on their own reputation. Companies should therefore show understanding for the current worries and needs of their stakeholders and take as much time as possible to do so. Ideally, they should look to the future and show a perspective for everyone, however difficult this may sometimes be. If they act, develop new ideas and show a certain basic optimism, they will find it easier to reach their contacts and help them in a difficult situation. However, decision-makers must not be naive at all; they must act entrepreneurially and make this clear in their crisis communication.