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Google Ads are one of the most effective methods of paid online advertising. They allow businesses to reach anyone who uses Google to search for a product or service online. Google has the potential to send them exactly what you offer.

Table of Contents
What is Google Ads?
The ads you commonly see ...

If you're looking to advertise your business online, there's no more effective marketing strategy than PPC. When you set up a campaign with Google AdWords , you're given a budget for how much money you can spend per day. You bid on keywords and phrases that are relevant to your business and then pay ...

Total tourism to the Islands has grown by 8% and new measures could reduce the number of visitors from the United Kingdom.

The 2024 season in Ibiza and Formentera is here and the first three months have seen an 8% growth in total tourism. However, the decline in German visitors and new regulations ...

As a contribution to change , we present below 9 essential aspects that companies should take into account when deciding to create or renew their website.

1. PLANNING
Before starting to design and develop a website, the digital agency hired for the job must try to find out exactly what the ...

Today we will briefly present the possible areas of intervention in digital marketing so that in the following programs we can delve deeper into each of the services covered.

1. WEBSITE OR ONLINE STORE
Information architecture, design and quality copywriting are absolutely crucial. No one has time ...

In the last programme we started talking about display advertising , namely banners, the static or animated adverts made up of images, text and/or video that we see every day on web pages. Today we will continue talking about display, but this time of a very different breed.

As promised, this ...

Hello and welcome to another SiteMap – your guide to digital marketing. Today we present the features, advantages and disadvantages of Instagram, Pinterest and YouTube, concluding a series of 3 programs dedicated to helping companies choose the most suitable social network (or networks) for their ...

How to use Canvas in your association's strategy? The business model canvas is a strategic management tool that helps develop your association's business model and projects. It is mentioned in hundreds of management courses. Simple and easy to apply, it can help you build your business model ...

Are you starting your non-profit association and have questions about how to draft a notice of a general association meeting? Well, this doesn't have to be a puzzle. In this article, we've brought you the information you need to know to manage your foundation.

Here you will learn what a notice of ...

Efficient association management is essential for the success and sustainability of any legal entity. So, below, we will take a closer look at Associatec, a management platform that stands out as the most suitable choice for associations of all types and sizes.

After all, the Associatec platform is ...