9 things to consider when creating or renewing your company website

[ayshakhatun3113]

As a contribution to change , we present below 9 essential aspects that companies should take into account when deciding to create or renew their website.

1. PLANNING
Before starting to design and develop a website, the digital agency hired for the job must try to find out exactly what the objectives are to be achieved with the site , the priority target audience and the fundamental aspects of the business . Based on these, it will then be possible to design the matrix of necessary and dispensable functionalities and move forward with an information architecture that can simplify the complex through good content categorization and logical and intuitive navigation.

This basic structure is fundamental because it conditions everything else, getting it right is imperative.

2. USABILITY
Usability rules the web. If you force a visitor to waste time and bank data patience trying to figure out how to access the information they want, in less than a blink of an eye they'll have left your site and are searching for the competition. It's as simple as that.

A website with good usability puts the focus on users and ensures that they can carry out the desired actions in a simple, intuitive and effective way . Information architecture, design and copy can compromise the usability of a website and make it ineffective, so they need to be considered in an integrated manner.

3. RESPONSIVE WEBDESIGN
Smartphone and tablet sales continue to increase while computer sales have stagnated. With responsive web design, websites adjust to the size of the screens they are being viewed on, always offering a good user experience. Incredibly, we continue to see new websites that completely ignore responsive web design and mobile users, which will cost companies dearly. Make no mistake, responsive web design is something that must be implemented.

4. COPYWRITING
The poor quality of writing on websites can be quite shocking, leaving the impression that it is often undervalued. But good copy is absolutely essential to get users to take the desired action, particularly by appealing to their emotions.

The web requires clear, concise, creative writing but without excesses because reading on the Internet is very peculiar: users read diagonally, scroll up and down, change pages, click on links, etc. Additionally, copy is extremely important in search engine optimization.

5. SEARCH ENGINE OPTIMIZATION (SEO)
Having a website that is not optimized for searches is like having a car without wheels. Websites exist to be found, and not just by those who already know the company. If your company has a website and you search for it on Google, it is likely that it will appear in the first search results, but what if you search for the product or service you sell, for example “rustic stone”? Where does your company appear? Do you see it?

The problem is that most websites are not prepared to appear well positioned in search engines, which is achieved with SEO . This is a very serious flaw and, unfortunately, almost universal. The ones who benefit from it are the few companies that have their websites optimized.