What is Google Ads and why should you use it?

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Google Ads are one of the most effective methods of paid online advertising. They allow businesses to reach anyone who uses Google to search for a product or service online. Google has the potential to send them exactly what you offer.

Table of Contents
What is Google Ads?
The ads you commonly see in the first, second, or third position of Google results are ads from businesses through Google Ads , where the advertiser pays to have their business shown to customers searching for relevant terms in Google Search and Maps.

Google Ads ads are only paid for real results, this is what is known as pay per click (PPC), you can set your monthly spending limit in your Ads campaign and choose whether you want your target audience to be global or local.

How does Google Ads work?
Now that you know what Google Ads is, you may want to know chinese america data how it works. When you start a campaign, the first thing Google asks you is which of the following objectives you want to achieve :

Increase calls to your business
Drive more visitors to your store
Direct users to your website
Next, you'll need to determine whether you want your ad to be sent to a global or local audience and tell Google, using images or short phrases, what makes your business stand out to help create your ad text. Finally, you set your budget and run your ad in a prominent position.

Types of Google Ads
The steps to create campaigns are practically the same for all types of ads. However, no two campaigns are the same. There are 5 types of ads :

Search Network Campaign: When users search for a keyword related to your campaign, your ad will appear on the Search Network and Maps, as well as on other Google parameters such as YouTube and Google Shopping .

Display Network Campaign: Ads will reach users who use Google Display Network products, including Gmail and YouTube.

Shopping campaign: Google uses product data from your online store to display your ad within Google Shopping.

Video campaign: Your ad will be promoted through a video that will be shown on YouTube.

App campaign: Your ad will appear on all sites that can show app ads such as: Google Search, YouTube, Google Play , AdMob , Display Network or Google Discover.

No matter which campaign type you choose, you can include more than one type of ad. Each ad type can represent a different product and a unique set of keywords.

It is always advisable to create different campaigns rather than grouping them together; it is always more effective to segment and create differentiated campaigns.

How much do Google Ads cost?
The best thing about Google Ads is that you have complete control over the cost. Your ads will never exceed the budget you set , and Google will predict results based on your set budget.

Why you should use Google Ads
Some of the benefits of using Google Ads in your digital strategy are the following:

1. Increase leads and customers: If your campaigns are properly designed, highly targeted leads will be sent to your website. Ads ads focus on people who are looking for what your company offers. So they only reach people who really want to buy your products.

2. It is suitable for all types of businesses: Google Ads is suitable for all types and sizes of businesses. You can customize campaigns to target a specific group of users or turn traffic on and off if you need to.

3. You get a high return on investment: You will only pay for ads that people click on. You will need to find out what gives the best results by testing and continuously monitoring your campaigns. When you find a campaign that gives you a good return on investment, focus all your efforts and budget on it and if one doesn't work for you, discard it.

4. You get fast and transparent results: Google Ads offers a dashboard with all the information related to each campaign, such as the ads that have been clicked, the cost of the clicks or the keywords that users have entered.

5. Provides quality traffic: Google can send businesses a huge amount of traffic every day if the business has the budget for it. The users that Google sends are more likely to become customers.