Rich Data

The best thing that can happen to any marketer is the ability to continually create leads – because we all know that the more leads we can generate, the better. And while it’s clear that any lead is better than none, that doesn’t mean that all leads are equally likely to buy. In fact, knowing ...

Email marketing statistics are best analysed in the context of your competition. We know that every business has very different and personal goals that they want to achieve with a marketing strategy, understanding your performance in relation to your sector and region can help you see where you are ...

Email is undoubtedly the main method of communication of our time. However, the quality of mailing lists makes a difference in the success of a campaign.

People check their inboxes constantly. Last year, nearly 300 billion emails were sent and received every day, according to Statista. So it’s no ...

Journey” is a popular word these days. We hear it used to describe someone’s spiritual journey or a sudden obsession with wellness. But for marketers, understanding the journey is more concrete. It’s about identifying the actual steps customers take when interacting with our brand.

Our customers ...

Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers.

There are several ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from ...

A newsletter is a type of informative communication that is sent periodically to a group of people interested in the topic being discussed. Normally, to a contact base that has previously given their consent to receive this type of content.

This is one of the most relevant marketing strategies in ...

Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a role to play, and since email marketing is one of the most effective communication channels, having the right ESP in place is crucial for your business.

In this article ...

The arrival of Covid changed the way we do business. Online events multiplied as people abandoned in-person events due to the different safety measures that were being adopted.

It’s been more than two years since the pandemic began, and now in-person and hybrid events have made a comeback. We ...

Although we have been talking about user privacy for several years , it is still one of the most relevant topics in digital marketing.

With users becoming more and more informed, it will be necessary to establish new ways of tracking and converting leads to measure how effective online campaigns ...

For many years, businesses only practiced one type of promotion: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hope that they would buy what you were selling. At the beginning of the 21st century, marketers pioneered a new method of ...