People check their inboxes constantly. Last year, nearly 300 billion emails were sent and received every day, according to Statista. So it’s no wonder that email marketing has outperformed all digital marketing tools.
In addition to the ubiquity of email, it's also the method with the best ROI . According to the DMA, for every dollar spent, email marketing has a return on investment of $42. However, with so many emails being sent, there's always competition for attention. Not only does your content have to stand out, but you have to make sure it reaches your subscribers first.
Reaching the inbox doesn't always happen, and that's why data quality is so vital to getting the results you want. Let's see how email switzerland business fax list validation and the APIs that are responsible for doing it make a difference in the performance of your email marketing strategy.
What is email validation?
Email validation is a way to ensure the quality of your email list. An email verifier checks if an address is deliverable and safe to use so it can be kept on your contact list and not affect your domain.
For example, people change their email addresses, some more frequently than others. A person who signs up for your newsletter may have used a work or college email address. They are unlikely to unsubscribe if they no longer use that address. The next time you send an email marketing campaign to that contact, all you can expect is a bounce.
By using an email verification service , you can avoid bounces, but that's not all. Good mailing list cleaning systems detect and remove other types of dangerous contacts as well.
For those who already have an email list, the first step is to use “bulk” email validation. Simply upload your list to a reliable email validation platform . In no time, the system identifies and separates the low-quality addresses, so you can eliminate them.
Of course, mailing lists are getting poorer by the day. On average, 23% of your database will be outdated in one year. Regularly cleaning it up in bulk is one solution, but you can save time by automating the process and validating new contacts as they subscribe.
What is an email validation API?
API stands for “Application Programming Interface”.
You probably use at least one API in your day-to-day life. Do you have an email signup form on your website? That would be an example of an API. Working in conjunction with your email signup form, you can install an email validation API.
An email validation API keeps poor quality email addresses off your list from the start. When someone is on your site and tries to sign up with a potentially harmful email address, the API rejects that contact.
What types of emails can you avoid by using an email validation API?
Spelling mistakes – Sometimes this is simply an accident on the part of the person registering. They have transposed a letter or have an extra number. Some APIs even suggest a correction to the user so they can enter a correct email address, like if you wanted to say “freddy” instead of “frddy”.
Disposable – Some websites generate these email addresses that work for a short period of time and then self-destruct. People may use them simply to sign up for some sort of freebie being offered, but they have no desire to actually be on your list. It’s not worth the risk to add such an address to your email list.
Abuse – There are people who have a habit of labeling emails as spam, even those they sign up for. Sometimes they just forget, and other times they are just malicious. It is risky to have abuse email addresses on your list because you never know if they are going to start marking it as spam. Spam complaints are one of the most detrimental things to deliverability.
