With users becoming more and more informed, it will be necessary to establish new ways of tracking and converting leads to measure how effective online campaigns are without invading privacy at any time.
One of the predictions for 2024 is that third-party cookies will gradually be phased out . We will need to have our own labeling and tracking system in place that obtains user consent at all times and stores the data in a secure location.
2. Automate to gain trust
Consumer behavior has changed dramatically over the past year, which is why brands need to adapt to meet these expectations.
Marketing canada business fax list automation comes into play to help companies be more efficient, faster and more reliable, thus meeting the needs of a consumer who seeks immediacy in the digital world.
What will we see in 2024? More chatbots for customer service, more auto-completion systems, more facilities for recurring or personalized orders. The customer experience will be optimized to the maximum.
3. Personalized marketing
It's 2023 and we're still talking about the need for personalization? Yes, personalized marketing has become essential in any strategy.
63% of consumers say they are bothered by generalized promotions and 80% say they prefer to buy their products from a company that offers a personalized shopping experience.
It's time to forget about general newsletters and start taking advantage of all the information we have about our clients or leads to give them what they really need. How to do it? List segmentation will be your starting point.
