Influencer Marketing Hub

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alomgirhossain212
Posts: 14
Joined: Sat Dec 21, 2024 3:05 am

Influencer Marketing Hub

Post by alomgirhossain212 »

To implement this method, it is necessary to apply a comprehensive analysis of the campaigns. This is achieved by combining the typical KPIs of affiliate programs (clicks, leads, conversions, ROAS...) with the typical KPIs of influencer marketing (views, reach, engagement, brand lift...). To this sophisticated combination, key data on the customer journey and benchmarking must also be added.

All of this together allows us to better identify the true value of influencers for brands.

By 2024, 80% of brands tracked sales driven by their influencer campaigns, and phone lookup philippines 70% measured ROI in the same context ( Influencer Marketing Benchmark Report 2024 by Influencer MarketingHub).




Percentage of companies that have measured the ROI of their influencer marketing campaigns.



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By 2025, the number of companies that not only closely monitor the results they achieve through influencer marketing is expected to increase, but also those that migrate from a compensation model of fixed fees for each post or group of posts to a compensation model based directly on the commercial performance of each influencer.
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