One person can do multiple jobs, but adding the slash isn’t always a good solution. You know what I’m talking about right:
Christoph Trappe
Writer/SEO Strategist/Social Media Manager/Digital Marketing Liaison/Etc.
Certainly, there’s something to be said about the digital marketers who can find buy verified datasets dabble in a variety of strategies. If you have to combine roles you might end up with an SEO strategist who can also create content (i.e. write) or a writer who can also do SEO research and strategy. Just keep in mind that all those tasks take time.
Writing takes time.
SEO strategy takes time.
Distribution takes time.
Analysis takes time.
Most things take more time than we thought they would.
On a well-rounded team, we have at least one person focus on the SEO strategy and another on the content creation and so on.
Undivided Attention
The biggest advantage of an in-house SEO strategist that I see is that your project can have their undivided attention. Even with multiple projects, the in-house person focuses on only the company’s projects. Their attention isn’t divided between many clients.
Let’s look at it this way: the in-house SEO strategist comes in and plans to work an eight-hour day, solely committed to SEO strategies for the company.