In short, website operators should only use internal links to facilitate navigation for users or search engines or to point to relevant content. Superfluous links that only serve to pass on "link juice" should therefore be avoided.
Using siloing as internal linking for SEO success
Probably the simplest and most straightforward method for building phone number list correct internal linking for professional SEO is through siloing. As the name suggests, the links are structured according to a silo structure. These silos serve to structure the content of a website. The content is divided into different topic areas (silos), each of which differs from the other.
Internal linking siloing structure SEO
These topic areas cover different key topics. The subtopics are organized under the respective silos and link sensibly to each other all the way back to the top level. Linking different companies between two different silos should be avoided.
The goal of the siloing structure is to make it easier for crawlers to interpret content and navigate the website. By following these internal cross-references, thematic connections become clear, allowing crawlers to capture and index all subpages. Users also find this type of linking particularly user-friendly. This makes it easier for crawlers and users to find related topics or information. It also makes it easier for website operators and SEO experts to follow the siloing structure and optimize the website.
How can the internal linking of a website be checked or mapped?
Having established how important effective internal linking is for user experience and SEO, let's take a closer look at how this can be verified or even visualized in the form of a diagram. Especially on large websites with many subpages, it's almost impossible to understand the structure of internal links without the help of tools. The following tools can help with this and are highly recommended.
Google Search Console :
The Google Search Console is a particularly helpful tool for obtaining information about the most frequently linked pages internally. It displays the various landing pages and the number of internal links. This makes it quick and easy to identify which landing pages receive many internal links and which receive only a few.
Screaming Frog :
Screaming Frog is a paid tool. Screaming Frog's greatest strength is its ability to crawl individual subpages. This allows the internal link structure and its depth to be precisely displayed in a diagram. This is particularly useful for facilitating review and compliance with the silo structure.