An example. Almost every winter, we're faced with a day of heavy snowfall. Gritting and sweeping crews do everything they can to keep local roads passable. Slowly but surely, the phone lines and web support teams become busier. Residents report dangerous situations and request additional gritting rounds. At such times, you gather your thoughts in the newsroom —if your municipality has one. How will you collect reports? What will you do?
One possible action could be to use an Instagram chat
First, you create a Story where you have a resident ride along with the gritting truck. Then, the gritting truck driver explains how they're doing everything they can to clear the local roads. In the third Story, you emphasize that you need residents to get a good idea of the areas where the roads aren't yet passable. You then ask them to join the chat and discuss this with you. At that point, invite the colleague with expertise in gritting matters to sit next to you and start the chat together.
The advantage of a chat with multiple participants
A is that residents can complement each other and see which locations are being shared. phone number data This eliminates duplicate notifications. As a municipality, you can also immediately show all participants what you're doing with the notifications. This allows you to take full advantage of this cutting-edge feature offered by Instagram.
A possibility that's been around for a while, but can be used even more frequently: live broadcasting via Facebook and Instagram.
But what exactly are the advantages?
Live videos are highly valued by algorithms and therefore quickly appear at the top of your target audience's timelines as soon as they open Facebook. On Instagram, the live feature is part of Stories, which are distinguished from regular Stories by the "live" designation.
On both Facebook and Instagram, you can save the live video after it ends and post it to your timeline (Facebook) or story (Instagram). This way, fans who aren't able to watch live can still play the video and see in real time which questions were asked at which point in the video.
It depends somewhat on your personal settings, but some of your fans will receive a notification when you start a live broadcast. This gives them the option to tune in with a swipe of a finger. This way, you can reach a large group of fans instantly.
Our advice is to prepare a live broadcast thoroughly in advance. What do you want to show? Who will be speaking? What do you expect from the viewer? And tune in at the right time. If you start a live video and nothing happens for the first few minutes, a large number of viewers will tune out. In any case, clearly indicate in the description what the live video is about.