Setting up page addresses
Unlike addresses, which consist of a random set of characters and have no specific semantic meaning, human-readable URLs help you understand the structure of a website, since it is clear what the page will be about even before clicking the link.
Bitrix allows you to set up human-readable URLs using a template. They can be generated automatically from the H1 header. The system offers several options, from which you can choose the most suitable one. When generating friendly URLs, you can use transliteration of Russian text into Latin characters or translation into English. If desired, friendly URLs can be configured manually.
Connecting an SSL certificate
SSL (Secure Socket Layer) is the most common method of ensuring security in the virtual world. Bitrix offers a free version to ensure a secure connection and prevent unauthorized access, modification, or alteration of data.
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This protection method involves transmitting argentina cell phone databa information in encrypted form. A key contained in the certificate is used for decryption. When a site uses an SSL certificate, a padlock appears in the browser. Without one, the site will be marked as unsafe, and search engines will downgrade it.
Micro-markup
Implementing microdata involves using additional tags and attributes to structure data. This helps search engines understand the content of a page. It also helps generate clickable snippets and highlight a website in search results, which in turn increases click-through rates. Bitrix uses the standard Schema.org microdata, which is used by popular search engines.
Working with duplicate pages
Duplicates are pages with identical content that can appear due to auto-generation, incorrect settings, changes to the site structure, or improper clustering. They negatively impact SEO, as search engines don't understand which page to display. Bitrix offers the ability to assign canonical URLs to duplicates, which helps inform search engines that the page is duplicated.
Statistics analysis
There's functionality that allows you to analyze the results of SEO optimization efforts in Bitrix. The following tools have been developed for this purpose:
"Transitions." Here you can view the keywords that generated the most user clicks. The report displays the number of clicks for a query, their percentage of the total, and search engine statistics.
"Referring Links." This section is necessary for analyzing referral sources.
"Indexing." This report displays search engine statistics for a specific time period.
The Web Analytics module provides website performance data and statistics. It allows you to connect Yandex.Metrica and Google Analytics tools and install search engine codes on your pages.
Recommendations
Bitrix includes a basic tool that identifies common SEO errors for each page. The system will warn you if images have missing alt attributes, missing meta tags, multiple or no H1 headings, excessive text length or link count, and more.
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Website Speedup Tools
Fast page loading is becoming a significant ranking factor—it's important to users, so search engines have started taking it into account. Bitrix offers several tools to help speed up page loading.
Caching
Caching is the storage of frequently accessed information in a quick-access storage to speed up website performance. It allows the final result to be remembered and used for subsequent requests, rather than processing each request separately. This reduces network load while simultaneously increasing the expected response time of the system as a whole. Bitrix allows you to configure autocaching for individual components, allowing them to load without accessing the database.