Successful online promotion depends on mastering keywords. You can commission a copywriter to write an article on a specific topic. However, if search engines don't find the keywords you need for promotion, the page won't show up in search results. This means the site won't receive the traffic it needs. Furthermore, if the page is overly keyword-heavy, search engines may downgrade your search results and even ban you.
Please note: Search engines consider a large number of ranking factors
But the presence of keywords and phrases in the text is of the utmost importance. After all, if the search engine robot cannot understand the meaning of the information presented, the page will not be included in the search results .
How to collect keywords for website promotion?
Building a website's core keywords is a multi-step process. bangladesh cell phone database The larger the project, the more complex the task. The first step is to identify your core keywords. These are the terms that most effectively communicate your project. If it's a music store, its core keywords should include keywords like "buy guitar," "buy... (other instruments), "musical instruments for sale," "musical instrument store," and so on. The more keywords you collect, the better. You can then remove ineffective words and phrases from the list.
For an online store, important keywords include catalog categories and subcategories, branded products, various search filters, and so on. When promoting client websites, we use brainstorming techniques to generate a large number of effective keywords. You can also review the semantics of your competitors' websites.
After collecting basic keywords, you can begin expanding your keywords using various tools. Services such as Google Ads Keyword, Google Trends, Yandex.Wordstat, Serpstat, Bukvarix, Rush Analytics, SEMrush, and many others can help here. Some keyword research tools require a fee.
Have you collected a large number of suitable words and phrases for promotion? Now it's time to filter and cluster the queries. First, remove all unnecessary phrases. For example, if you're promoting your online project in a specific region, you need to remove all queries for other cities.
You also need to remove some queries based on frequency of use. Eliminate keywords that are unpromising for your project. Delete irrelevant queries. If you have an online store but don't sell products from a particular brand, then all keywords that include that brand name should be removed.
The most important step in creating a semantic core is clustering
There's no need to create content for every query. Instead, you need to analyze and group keywords, and write text for individual query clusters. For a small project, query clustering can be done manually. This is a very painstaking task. You need to enter related queries into a notebook or Excel spreadsheet, which is time-consuming.
For large projects, keyword grouping for the semantic core is done using specialized programs. Some services that help select queries group them immediately, such as the aforementioned Rush Analytics. We can also recommend resources such as Just Magic, Semen-Yadren, or the Key Collector program.