What are keywords?
A keyword is an important element of website ranking for a Yandex or Google user query. It must match the search phrase and be present in the page text. Therefore, search engines consider the presence of keywords on a page to be one of their search results criteria. This helps them understand the content of the website and how it meets the needs of users entering a query.
The main task of an SEO optimizer is to collect as many queries as possible. These are used to form a semantic core. The keywords within it are grouped together. The website structure is created based on these keywords.
The better the semantic core and keyword-specific texts are, the higher the website will rank for search queries. This is especially important in the commercial sector. After all, if someone wants to buy a guitar, the higher the page with a catalog of these musical instruments ranks in the search results, the more likely they are to buy it from that store.
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Please note: Don't think you can just type in as many keywords as possible to match your client's queries and expect your page to rank high in search engines. Yandex and Google have long since learned to recognize content quality. Therefore, to get your resource to the first page of search results, you need to know how to use keywords.
Types of keywords for website promotion
There are several classifications of keywords. Based on search frequency, they are:
High-frequency queries. These are the queries search engine users enter most often. High-frequency queries are words and phrases of two or three words. For example, "Buy a guitar." Users search for these queries over a thousand times. belarus cell phone database There's no upper limit. High-frequency queries are difficult to rank for, but if successful, they will have a positive impact on website traffic.
Mid-frequency. Yandex and Google users search for these words and phrases less frequently, typically between 300 and 1,000 times per month. Mid-frequency queries often lead to website section names. Promoting these keywords is easier. Promoting mid-frequency queries can significantly increase traffic.
Low-frequency keywords. These keywords are less frequently used by search engine users. However, they can generate stable traffic, especially if you have a multi-page website. Each page tailored to low-frequency keywords will help increase overall website traffic, which will help generate significant traffic.
Microqueries. For some topics, long-tail keywords are effective. These are microqueries that users use no more than 100 times per month. These keywords are the most effective in some topics. For example, the query "Buy a Yamaha Pacifica 012 guitar" is a microquery. However, it is used by people who are highly likely to buy a specific instrument. Optimizing your online music store for this keyword can increase not only traffic but also profits.