That's why we're going to take a deeper look at these services, determining how they're similar and how they're different.
Similarities between Matomo and Google Analytics
Matomo and Google Analytics have many features in common. They both have customizable dashboards, allowing you to personalize your views.
They also have goal tracking, meaning you can measure the data you collect based on goals you've set for yourself. Both services allow for real-time data monitoring and location tracking of the various users who come to your site.
Google Analytics and Motomo are accessible via mobile devices, thanks to apps for iOS and Android. You can also use APIs in conjunction with these platforms to connect with the various software tools you albania whatsapp number data use for the rest of your business.
With Matomo and Google Analytics, you can engage in campaign and e-commerce tracking. You can also use both systems to generate automated email reports.
Differences between Matomo and Google Analytics
A key difference between Matomo and Google Analytics is that Matomo offers its users video analytics, while Google Analytics does not. Matomo also offers heatmaps that show how users interact with various pages using color spots. This is another feature you don’t have access to when you use Google Analytics.
An artist’s rendering of an open-source platform (Source: O’Reilly Media)
Google Analytics is also not an open-source platform like Matomo. That means that while Matomo is updated and maintained by the developer community, Google Analytics is controlled solely by Google. Matomo also doesn’t use cookies, meaning all of your data is yours.
By using Matomo, you get more advanced privacy controls. But many of these enhanced features that Matomo users enjoy come down to one key difference between the two services.
Google is 100% free, while Matomo comes at a price.
Matomo vs Google Analytics: Head-to-Head Comparison
Now we're going to compare these two services head-to-head, looking at their setup processes, ease of use, data tracking capabilities, and cost-effectiveness.
Matomo also allows for automatic form tracking, while Google Analytics requires event tracking to be set up separately.
Cost-effectiveness
Google Analytics is a completely free service. That means, obviously, that you don't have to pay to use it. When you consider that the service comes with unlimited users, goals, segments, and dimensions, you realize that it's very cost-effective. You're getting a lot for literally nothing.
