The following queries are excluded from the semantics:
Internet banking, since users most often search specifically for their bank, and banks often use a separate website for this service;
exchange rates without the words "buy" or "sell" (due to the specifics of the results, the top 10 mostly includes aggregators and exchanges).
Rating Methodology: Formula
Using the general visibility formula, you can calculate the visibility of a website in a search engine.
Russian Bank Website Rankings: Wunder Digital Research for November 2023
When calculating the visibility of a website, the frequency of requests (RF) is taken into account.
The query frequency (QF) is multiplied by the position coefficient (k).
Then the obtained values for each request are summed up (∑).
Then they are divided by the sum (∑) of the central african republic cell phone database frequencies (FZ) of all queries.
Next, multiply by 100 to obtain visibility as a percentage.
The coefficient (k) is calculated based on the likelihood that a user will notice a website based on its position in search results. The higher the position, the higher the coefficient.
Rating Methodology: Search Engines
Yandex and Google have different "weights" in popularity, and therefore in search traffic. According to Yandex.Radar, we take the weights of the search engines into account:
Yandex - for 64%.
Google - for 36%.
By multiplying visibility by the search engine weight and adding them together, we obtain the final weighted visibility of the site.
Top 10 Bank Websites: Overall Visibility
Tinkoff Bank tops the ranking with a 41.12% rating, VTB Bank is second (33.13%), and Alfa Bank is third (25.65%). Otkritie Bank rounds out the top 10 with 6.10%.