For example, now is not the best time for airlines and travel agencies to send out emails inviting customers to book vacations.
Evaluate all your advertising activities and ask yourself whether your ads are appropriate for the current moment and context. If not, find ways to adapt your message to the existing environment.
For example, if a tour operator offers international destinations in a newsletter, there are several ways to adapt the newsletter to the situation:
disable irrelevant mailings
transfer it from the commercial field to the informational one (inform clients about the situation in international tourism, increase loyalty for the future)
make an interesting proposal for domestic tourism
offer a good discount for booking next year
Offer to reschedule the tour to any other date (convince the client not to cancel the request, provide arguments)
NO: Do not stop paid advertising during this period.
If you're currently rethinking your online marketing sao tome and principe telemarketing databasestrategy, keep in mind that now is not the time to cut off paid advertising. Any crisis brings not only losses but also new opportunities. Imagine if all your competitors cut off advertising, but you don't – who will be left behind when this is all over? Today, people are spending more time online than ever before. Business is still moving, and customers are still looking for your services. Instead of stopping everything, evaluate your most effective campaigns and redirect your budget there. The current situation offers marketers a huge opportunity for new ideas. Find ways to make your brand relevant and useful in this new environment. For example, many restaurants have started offering quick home delivery, and online retailers are offering discounts to attract customers.
YES: Expand your presence through your own touchpoints
If COVID-19 has critically impacted your business and you truly need to cut back on advertising, consider refocusing your efforts on your own touchpoints, such as blogs, email newsletters, and organic SEO. Research keywords for your industry and incorporate them into your content—articles, reviews, infographics, etc. This situation will pass sooner or later, and it's up to you to decide what you'll emerge from self-isolation with—a website filled with new content that's already indexed by search engines and propelled you to the top of search results; a community of loyal users on social media who will eventually become your regular customers; and a training course in your specialty that you can develop into a separate business line.