Be open to dialogue and impressive gestures
Don't be afraid to rethink your position in the market, and with it, your role and functionality.
Reveal little secrets, share little mysteries to get closer to your audience.
Remember the wise generation, which has proven to be the most vulnerable. They need your attention now.
Don't forget about supporting small businesses: behind every brand are someone's initiatives, aspirations, and dreams.
What else can you recommend in the current climate of uncertainty? Wunder recommends taking 5 confident steps that will strengthen your position. Take bold steps and stay healthy!
Social media is a channel where we can observe the most responsive brands "realigning" themselves with empathy during the pandemic. Anastasia Yudina, Head of SMM at Wunder Digital, collected examples of how Belarusian brands' SMM strategies are being transformed and explained how certain techniques can be used to boost their reputation.
What's changed: design and identity
Brands are actively joining the #StayHome movement and its Russianized versions – #Оставайсядома and #Лучшедома. Many have noticed changes in the logos of their favorite brands, and sometimes even in their names. Lamoda has become La doma, while A1, Paritetbank, and Audi have updated their logos and decided to visually emphasize the importance of social distancing.
A1
MUA
How to use:
The unique feature of situational content is its seychelles telemarketing database relatively short lifespan – newsworthy moments rarely last longer than a week or two, and for some, they last only a few days. However, it's becoming clear to everyone that the coronavirus reality is here to stay, so there's no need to worry about the trend passing. Consider how you can use your logo or brand name to express your position and attitude toward the current situation.
What's changed: content and topics of posts
Over the past month, brands have been constantly confronted with the fact that their planned posts are rapidly losing relevance: It's no longer possible to write about barbecues or trips out of town, encouraging people to enjoy a spring evening on a restaurant's terrace is somehow out of place, and asking followers where they plan to go on vacation this summer is the height of inappropriateness.