Diana Kravets, Search Engine Optimization Specialist at Wunder Digital:
Banking websites should not only be user-friendly but also intuitive. Simplified navigation, a clear structure, and access to important financial products with minimal clicks help improve user experience and boost search rankings.
Case Study: Wunder Digital's Results with ipakyulibank.uz
A successful example of promotion in the banking guinea-bissau telemarketing database sector is demonstrated by the collaboration between the innovative digital hub Wunder Digital and one of Uzbekistan's leading banks, ipakyulibank.uz. Over the course of two years, from April 2022 to March 2024, the team of specialists focused on implementing all the key SEO aspects mentioned above: we created new pages tailored to target queries, improved usability, content, and technical optimization, and also refined existing pages.
The results were impressive. The percentage of keywords appearing in the top 10 search results increased from 3% at the start of the campaign to 82% by March 2024. This growth was achieved through careful attention to content relevance, website structure optimization, and increased search engine visibility.
SEO for Banks: Key Aspects and Trends for 2024Additionally, organic visitor traffic nearly doubled from 46,723 users in April 2022 to 90,769 in March 2024. This was the result of implementing strategies to drive traffic through informational pages and maintain search rankings.
SEO for Banks: Key Aspects and Trends for 2024Thus, the ipakyulibank.uz case demonstrates how comprehensive SEO efforts can significantly improve a website's search engine rankings, increase traffic, and strengthen customer trust in the banking sector.
SEO Trends in 2024
Banks and financial companies can significantly improve their rankings in Google and Yandex, outperforming their competitors, by taking key SEO trends into account.
Neural networks as a new challenge for search engines. Users can now search for information directly through artificial intelligence. Advice: publish more expert content on reputable resources, as these are the first ones neural networks find when answering queries.