How to leverage this trend: prioritize technical optimization. This includes updating URL structure, optimizing load speed, implementing microdata, ensuring responsive design, and on-page SEO. Website security is also becoming a priority, as search engines will factor this factor into their ranking algorithms. Implementing structured data and microdata will help improve search engines' understanding of your content and improve its presentation in search results. Effective technical optimization will not only improve rankings but also ensure an excellent user experience, which remains a key factor for successful SEO in 2024.
op 10 Bank Websites: Overall Visibility
Tinkoff Bank tops the ranking with a 41.12% rating, andorra telemarketing database VTB Bank is second (33.13%), and Alfa Bank is third (25.65%). Otkritie Bank rounds out the top 10 with 6.10%.
Russian Bank Website Rankings: Wunder Digital Research for November 2023
Data on all banks in the rating can be found in the table .
Top 10 Bank Websites: Google Visibility
The trend from the previous ranking continues: the top two positions are held by Tinkoff (website visibility percentage: 38.71%) and VTB Bank (35.33%). Alfa-Bank is in seventh place, while Gazprombank (32.24%) ranks third.
Russian Bank Website Rankings: Wunder Digital Research for November 2023
Data on all banks in the rating can be found in the table .
Top 10 Bank Websites: Visibility in Yandex
First and second place in this rating remain unchanged, while Alfa-Bank returns to third place with a website visibility percentage of 31.69.
Russian Bank Website Rankings: Wunder Digital Research for November 2023
Data on all banks in the rating can be found in the table .
Conclusions
The Tinkoff and VTB websites demonstrate a high percentage of visibility and are leaders in all three ratings.
13 out of 30 banks have very low website visibility rates: less than 1% (overall visibility in both search engines).
Bank CentroCredit and VUZ-Bank have a visibility percentage of 0 (overall visibility in both search engines).
Wunder Digital experts recommend that banks ranked below 10th place take a particularly active and thorough approach to improving their websites' search results, as they are losing traffic and, as a result, potential customers.