The advertiser can measure specific results, which allows for a more accurate assessment of effectiveness than when running standard campaigns.
Depending on the needs and goals of the business, various tools are used to help achieve balance.
A flexible approach is the rapid adaptation of a brand to a constantly changing market environment.
By increasing company recognition and trust, the cost of customer acquisition decreases.
Clients can appreciate another advantage: optimal distribution of the advertising budget as a result of combining branding and performance.
The tool helps solve the dual task of attracting new customers and successfully branding your business.
In addition to growing your customer base, you ethiopia telemarketing database can expect the formation of a loyal community.
Overall, campaign effectiveness increases, as ads from a well-known and familiar brand attract attention faster and are clicked more often. However, branding alone won't achieve significant results. When combined with lead generation, this tool delivers exceptional results.
This is explained by the complementarity of the approaches: performance is responsible for generating traffic and sales, while branding creates a positive response from the audience. Lead generation focuses on short-term goals and quickly acquires contacts of users ready to engage with the bank. To build long-term relationships with clients, it is necessary to gradually strengthen the brand's position in the market—and this is where brand formation comes in.
Case
A case study from one of Wunder Digital's clients serves as a prime example of the effectiveness of combining lead generation and brand development.
The client's main wish was to increase the number of leads received daily by the call center.
At the time of contacting the agency, the advertising does not produce the expected effect.
Data analysis revealed that a campaign focused on lead generation resulted in a drop in call center inquiries. There was a lack of focus on attracting new customers. It was necessary to assess whether the target audience was familiar with the brand.
The solution was a strategy that combined brandformation and lead generation. A key feature of brandformation is the lack of a call-to-action. This confused the client, but they trusted the team after detailed discussions.
Following the audience survey, advertising campaigns were launched:
for leads - to work at touchpoints for new clients;
brandformance - to increase recognition and positive feedback.
Within a month, the incoming lead load increased by more than 30%. Brand awareness grew, and the percentage of positive reviews increased. All of this formed the basis for building an effective marketing strategy for future brand promotion.