Fear of loss

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RufaidaKhatun
Posts: 85
Joined: Sun Dec 15, 2024 4:38 am

Fear of loss

Post by RufaidaKhatun »

Humans (and some other primates) are prone to the bias that loss is always worse than gain. We experience the annoyance of loss more than the pleasure of gain, so we tend to make decisions that allow us to avoid risking resources we already have. This usually manifests itself in risk aversion, but it can also motivate us to act when the chance of losing something presents itself.

When you get a reward that disappears after a period of inactivity, loss aversion can make you log in just to make sure you don’t miss the 7-day bonus streak. This is a surefire way to keep b2b email list users engaged when their interest starts to wane.

Solution: Be rational. Evaluate how much effort it takes to keep something and compare it to the true value of what you want. Only agree to it if you really want to get a benefit that you can forgo.

Artificial shortage
We value all things rare and unique. Artificial scarcity is a tried and tested marketing tactic, but it works as an element of game design. Any free-to-play game that offers items of varying rarity is going to use it in some way.

Unique items, rare item drops, unique prizes and rewards – all of this is a strong incentive to continue playing, and of course, developers can literally create an infinite number of scarce items for the virtual world out of thin air.

Solution: Same as above. Objectively assess how much a scarce item or reward is worth to you compared to how much you would have to work to get it and how much it would cost you.
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