Direct Outreach (Targeted & Personalized):

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tanjila khatun
Posts: 433
Joined: Thu May 22, 2025 5:14 am

Direct Outreach (Targeted & Personalized):

Post by tanjila khatun »

Connect with decision-makers (CEOs, CTOs, IT Managers, Business Owners) in targeted industries.
Participate in relevant industry groups (e.g., BASIS groups, specific industry associations).
Use LinkedIn Sales Navigator for targeted prospecting.

Facebook Page: Reach local businesses b2b email list and a broader audience.
Share infographics on software benefits, short case study snippets, event promotions.

Run targeted Facebook Ads: Target business owners, managers, specific industries, and interests (e.g., "digital transformation," "business software," "small business management," "IT solutions"). Use "Lead Ads" for easy contact capture.
Join local business groups (e.g., Sherpur Chamber of Commerce groups, SME associations in Bangladesh). Participate by offering helpful insights, not just direct sales.
Other Platforms: Consider specific platforms if your software is niche (e.g., Behance for design-heavy software, GitHub for open-source contributions).
Outbound Lead Generation (Proactive Outreach & Relationships):


Identify Pain Points: Research companies in your target industries in Sherpur, Rajshahi, Dhaka. Look for outdated systems, manual processes, or public announcements about growth that might require software solutions.
Cold Emails/LinkedIn Messages: Craft personalized messages that directly address a specific pain point you've identified for their business. Offer a free consultation or a brief assessment.
Example: "I noticed your e-commerce site seems to struggle with abandoned carts. We've helped other businesses like yours in Bangladesh reduce this by X% with our custom checkout optimization software. Would you be open to a quick chat?"
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