Student testimonials, "day in the life" of a successful student, instructor intros.
"Before & After" skill showcases (e.g., a beginner's design vs. a post-course design).
LinkedIn: For targeting professionals and corporate clients looking for upskilling/corporate training. Share thought leadership, alumni success, and connect with HR/training managers.
Strategic Partnerships:
Local Coaching Centers/Schools: Offer specialized online b2b email list courses as an extension of their offerings, or partner for complementary skills.
Universities/Colleges: Partner with career counseling departments to offer practical skills to students.
Recruitment Agencies/Job Portals: Offer to upskill candidates to meet job market demands, or have them refer candidates to you.
Local Businesses/SMEs: Offer corporate training packages for their employees (e.g., digital marketing for their sales team, basic IT skills).
NGOs/Youth Development Organizations: Partner to provide skill development training to their beneficiaries.
Freelancing Platforms (local groups/hubs): Promote your courses as a way to gain in-demand freelance skills.
Referral Programs:
Satisfied Students: Encourage past students to refer friends and family. Offer incentives like a discount on their next course, a small gift, or a bonus for successful referrals.
Affiliate Programs: Consider setting up an affiliate program where individuals or other businesses earn a commission for referring students.
Outbound Lead Generation (Proactive Outreach & Partnerships):
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