Direct Sales (Walk-ins & Cold Calling):

[tanjila khatun]

"Merchant Services Comparison Checklist"
"Guide to Accepting Online Payments for Small Businesses"
"Benefits of Digitalizing Your Business: A Local Guide"

Webinars/Seminars: Host b2b email list free educational sessions for local business owners.
"Introduction to Digital Payments for SMEs in Sherpur"
"How to Reduce Payment Processing Costs"
"Optimizing Your Business for Online Sales"
Promote these through local business associations, social media, and direct outreach.
Outbound Lead Generation (Proactive Outreach & Relationships):


Neighborhood Canvassing: This is highly effective for merchant services.
Go door-to-door to local businesses (retail shops, restaurants, salons, clinics) in Sherpur.
Introduce yourself, leave a professional brochure, and offer a free consultation or free rate analysis of their current payment processing.
Look for businesses that: only accept cash, have old-looking POS terminals, or are actively growing/renovating.

Cold Calling (Highly Targeted & Value-Driven):
Research businesses in Sherpur that fit your ICP. Find the owner or manager's contact.
Use a script that focuses on understanding their current payment methods, identifying pain points, and offering a solution that saves them money or improves their operations.