Depending on the customer's definition

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Conversions: refers to the number of times a visitor converts. of conversion, conversions can be the number of communications, messages, orders, or the number of people who reach the conversion target page or click the conversion button.


Conversion rate : Conversion rate refers to the ratio of the number hungary phone number lead of completed conversion behaviors to the total number of clicks on the promotion information within a statistical period. The calculation formula is: Conversion rate = (Number of conversions/Number of clicks) × 100%. For example: 10 users see the results of a search promotion, 5 of them click on a promotion result and are redirected to the target URL, and then 2 of them have subsequent conversion behaviors. Then, the conversion rate of this promotion result is (2/5) × 100% = 40%.

Average conversion cost: Average conversion cost = consumption/conversion times

Arrival rate: Arrival rate = number of visits/number of clicks, which is the ratio of successful entry after clicking on the promotional ad. The higher this data is, the better, and it is normal to reach more than 90%.