VR virtual exhibition experience

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Gucci VR Online Exhibition
On the occasion of its 100th anniversary, GUCCI held the "Gucci Garden Archetypes" online , recreating the brand's 16 classic advertising scenes in real life.


In VR scenarios, brands use different ways to promote products to costa rica phone number lead users, realizing a metaverse shopping model where users can view product details, try on products, and purchase products without leaving home. Immersion is the key to AR augmented reality technology. The application of AR technology can break the time and geographical differences, allowing people to not only be spectators of the content, but also participants in it.

How brands can build digital fashion marketing strategies
The combination of AR technology and digital fashion allows consumers to virtually try on items that are impossible in the real world, such as floating dresses or clothes with animated patterns.