Budget Management: The Art of Not Going Broke

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Let’s start with a simple perspective: search engine optimization (SEO) is your patient, long-term hero for building sustained organic visibility. It’s the backbone of most digital strategies.

Pay-per-click (PPC), on the other hand, is like SEO’s caffeinated apparel company database sidekick — loaded with speed, precision and a knack for quick results when you need them now. Together, they can supercharge your online presence: SEO laying the foundation for long-term growth, and PPC swooping in to deliver immediate leads in a pinch.

In this post, we’ll focus on PPC in the context of search engines like Google and Bing. Though, yes, there are some social options as well. We’ll briefly mention how social platforms offer pay-per-click models for their ad networks, but that’s a topic we’ll dive into more deeply in our next blog on paid social.