How to set up an email marketing campaign

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One thing is certain, behind successful email marketing there are two main pillars: good text and good design.

We know that these two elements will always vary according phone number library to your company and your objective, but there are several good practices and general knowledge that can make all the difference in the creation and performance of your layout.

In this post, we will give you valuable tips on how to do good email marketing and show you the way so that you can use this resource to boost your Digital Marketing strategy. Let's go…

1) Less is more, much more…

Remember the most basic goal of email marketing: to convey some information to your reader . With this in mind, it’s clear that you should focus on simple and efficient communication.

In addition, there are technical aspects involved in sending a marketing email that prioritize the simplicity and lightness of the layout, such as:

Images tend to be blocked by email providers , requiring the reader to enable their viewing, greatly hindering the transmission of your message.