From Cold Email to DEM via Newsletter

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Let's imagine a contact flow that starts with a cold email, rich people database through a nurturing strategy via newsletter and culminates with the impact of a DEM (Direct Email Marketing).

This contact flow provides a logical and strategic progression to engage and convert contacts. Each step in the process plays a key role in building a strong relationship and encouraging action from the contact.

Phase 1 | Cold Email – Start the initial communication and capture the recipient's attention
Let's start with cold email: after identifying a potential customer who might be interested in your products or services, send a personalized and engaging email.

Cold email is intended to capture the recipient's attention and initiate initial communication. This email could include relevant and valuable information for the recipient , highlighting how your company can meet their needs. If the recipient responds positively to cold emailing, demonstrating interest, you can proceed to the next step.

Phase 2 | Newsletter – Nourish the contact with valuable content and build a relationship
Once you have acquired the contact's interest, you can include them in your newsletter subscriber list.

Here the contact will have the opportunity to receive informative content, company updates, industry news and more. The newsletter creates an ongoing relationship with the contact, offering value and regular engagement.

During this time, you have the opportunity to establish your authority in the industry and build a trusting relationship with the contact . The newsletter can also include special offers or targeted promotions to further drive the contact's interest.