The price is above the market

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A boutique agency cannot charge you as much as a mid-level freelancer. When ordering a service from such a company, you pay not only for the contextual advertising itself, but also for support and accounting.
- You need to be involved in the process. If you want to get a really high-quality result, and not just set up Yandex.Direct so that it was there, then you won’t be able to send everything to the agency and receive a raw report once a month. The agency must understand your position and your capabilities;
Cooperation with a contextual advertising agency is convenient and understandable, but it requires certain investments and it is necessary to get involved in the process yourself from time to time.
Criteria for a good agency

As soon as you type “contextual advertising agency” or “set up Yandex.Direct” into the search engine, you will be bombarded with a huge array of offers from all over the country, and will also be followed by retargeting for several days. How to choose?

Initial selection stage

- The site should contain cases with numbers. Do not tunisia mobile database rush to refuse, even if the agency has not worked in your profile - experience will help to understand your field as well.
- The agency's presence in the ratings. It does not necessarily have to be the first lines, but its very presence indicates that the company is working on its own marketing.
- Social networks. They may be irregular, but this way you will see that real people work there.
- Quick response from the manager to your request. A company employee should contact you within an hour, however, this is not always feasible, but within 2-3 hours - for sure. The manager should ask you clarifying questions: have you set up advertising before, results, budgets and answer your questions.
- Request for guest access. A specialist needs past data for adequate analysis and further strategy.

Commercial proposal

- Direction. Already at the stage of the commercial proposal, you should be offered development options. This is not yet a full-fledged strategy, but a completely clear direction of development.
- Key queries. 50-60% of the main queries are collected already at this stage.
- Clear monthly budgets and commission for work. Some agencies work for a commission from the budget, others have a clear price for the cost of work - everything should be reflected in the commercial proposal.

An adequate manager is one of the most important criteria for a successful advertising campaign
Cooperation

- If an agency offers you a trial week, even if there is a case in your field, then this is a good agency. They understand that they are responsible for the result and want to test the waters and not burn through your budget.
- The manager is in touch with you regularly and responds adequately to questions or requests. He does not disappear after setting up, does not "marinate" with answers for several days and does not appear only to pay the bill.
- The result from one to two weeks is normal. The effect of contextual advertising depends on your field. Some companies begin to receive applications literally half an hour after the launch of the ad, others after several days. Both are ok.
- They offer to change tactics if there are no results. They independently track the results of your advertising campaign and initiate a conversation.
- In search of other advertising options. Context is not equally effective for all companies. A good agency is always looking for the best solution for you.
- You have all the accesses. They do not hide the accesses from you, citing the fact that they contain confidential information. This is your advertising campaign that you are paying money for, so you have every right to know what is going on.
Remember that a successful and effective advertising campaign is always a symbiosis of the client and the agency. Without your participation, there can be no successful contextual advertising.