Given the many advertising options available, the most relevant question is: “Does television advertising make sense today?” Without hesitation, the answer is “yes.”
Go for it and you will soon understand why.
Today, many brands are using innovative ways or reimagining their advertising approach to connect and interact with customers more effectively. QR code on TV is one of the latest advancements and will be a significant tool shaping the future of TV advertising or TV commercials.
One of the main reasons is that these QR code TV ads allow customers to quickly connect with the brand and enhance their online shopping experience.
Why use a QR code in TV advertising?
Digital or online advertising is a new way of advertising as customers become tech-savvy and prefer to shop online using their smartphones. QR codes in TV commercials are a result of marketers’ efforts to create engaging and immersive shopping experiences for customers.
Let's explore the critical reasons why using QR codes in TV advertising still makes sense:
Second-screen usage: Second-screen usage is the new norm. In the US, 83% of Americans use second devices , including lawyer database smartphones, laptops, and tablets, while watching TV. They use their second devices to search for information or access advertiser sites. This trend makes QR codes for TV an effective strategy because viewers can easily scan QR codes on their TV screen.
OTT Advertising: The growing use of the internet and the rise in popularity of over-the-top (OTT) platforms such as Netflix, Amazon Prime and Disney+ Hotstar are driving OTT advertising on television. Global OTT video advertising spending will be worth nearly $189.60 billion by 2024. However, mobile users of OTT platforms constitute a significant percentage. The main challenge is the increasing adoption of ad-free subscriptions for OTT platforms.
Television viewership and advertising spending: TV viewership has steadily grown from 5.16 billion global viewers in 2017 to 5.41 billion viewers (68% of the world’s population) in 2022. This number could reach 5.5 billion by 2029. The same study reports that global television and video advertising is expected to reach $337.50 billion in 2024. In the US alone, advertising spending was worth $60.3 billion in 2023.
QR codes allow you to add digital capabilities to your TV ads, allowing viewers to take immediate action.
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