Introduce the tribe leader to the customer

[surovy113]

Big discount + get notified when we launch our campaign

Traffic targeting
To drive relevant traffic, the best option will be to use Facebook advertising, which will allow you to build a quality email database to launch your campaign.

To successfully advertise on Facebook, you only need to do these 3 things:

Write a great text
Choose a great image
Target the right audience
Creating an email database
As mentioned earlier, the main goal of a landing page is to build an email database. The best ones are “ squeeze pages ” that only contain a headline, body copy, call-to-action, and a sign-up box. You don’t need to create an overly complex landing page to skype database grab people’s attention. If you don’t have clear, engaging text, images, and a call-to-action, your page won’t work.

Building a quality email database is just the first step. You also need to stay in touch with your database. Relevant email communications will help you connect prospects with your tribal leader and get them excited about your campaign launch.

Once a user signs up for your emails via your Landing Page, you need to send them a welcome email immediately. I highly recommend using marketing automation tools like ActiveCampaign, GetResponse, and others for this activity.

The goal of the welcome email is to:

Clearly describe the problem
Present your product as a solution
Present the main benefits of your product
Remind the customer that they will be the first to know about the start of the sale
Invite the customer to ask questions by directly replying to the email
Seven days before your campaign launches, it's time to announce it to your community.

The goal of the campaign launch email is to:

Communicate the exact date and time of product launch
Communicate to the customer the benefits of being on your email list
Remind the customer of the main benefits of the product
Invite a customer to share your campaign launch with their friends
Design a reward structure
A Kickstarter campaign includes various types of rewards. Rewards are essentially products in a specific package that a customer purchases with their contribution. Most often, this involves a certain number of products, a combination of products, or some limited element. The reward structure created must be easy to understand. There are several tactics:

Discounting
Price anchoring
Shortage due to limited quantity
Urgency due to limited time availability
First, we recommend asking yourself: what is the lowest price I am willing to sell my product for? The biggest discount should usually not exceed 30% of the expected retail price.