Lastly, online retailers can use precise search

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Searchspring is a search, merchandising, and personalisation platform that empowers online retailers to deliver the ultimate shopping experience while driving a new level of efficiency for ecommerce teams. Automation and duplication of merchandising across multiple domains is an incredible time-saver for lean ecommerce teams focused on global growth. In addition, seasonality, collections, and inventory can be easily adjusted to optimise merchandising for each country or region and focus on what sells locally.

Additional localisation options, such as search term synonyms like ‘jumper’ being used poland phone number list for ‘hoodie’ ensure that shoppers in every region have the most seamless experience. Spelling optimisations, e.g. personalised vs personalized, also help shoppers find their perfect products every time.

Personalised recommendations, which deliver tailored suggestions such as “complete the set” or “you may also like”, need to account for what sells in each region and put the most relevant products in front of shoppers. Searchspring’s personalised recommendations can consolidate historical data for emerging regions or use individual region sales history to boost relevancy. Personalised recommendations can be placed anywhere on your site – and are highly effective on zero results pages.

filters with rules that provide results and recommendations by individual region. Stock availability, pricing, and preferred or excluded collections can all be tailored to local audiences. This detailed personalisation ensures that every online retailer can grow their global presence without the heavy-lifting to customise the shopping experience to regional audiences.