｜Extended Reading｜Want to know more? Don’t miss this affiliate marketing guide
Initiate group buying:
Still thought group buying was only for group moms? Now many creators have turned to group buying.
In the past, if you wanted to receive sponsorship from advertisers, the basic threshold might be to have tens of thousands of fans and followers .
Next, discussing the creative content with the client is a large project that involves both back and forth. Advertisers who are more casual and have more novel ideas may allow creators to express themselves freely, but advertisers who insist on their brand image will have different opinions on the direction of the creative content, the wording, the script composition, and even the jokes used by the creators.
Not to mention, if the creator takes over this one, he may not be able to take over the same manufacturer in a short period of time.
Therefore, group buying with "higher autonomy" is currently the most popular choice!
Whether it is FB, IG or YT, you can see KOLs launching group buying one after another. Everyone starts in a similar way . They will claim to their fans that the product is their favorite. Because they like it so much, they will take the initiative to ask the manufacturer to start a group purchase. The items purchased in group purchases may be food, skin care products, daily necessities, or even online courses.
For manufacturers, multiple sales channels are beneficial rather than harmful. When KOLs get group purchase prices that are lower than the market price, if they really buy the items regularly, they can not only save money but also make some extra money. Why not? In addition, KOLs are usually only responsible for compiling lists and providing them to manufacturers so that they can ship directly. There is no inventory pressure at all, so it can be said that this is a business that will never lose money.
If your fans are not bought and the theme of the self-media content is clear , then the people you attract will have more or less similar life situations, values and even needs. If the two sides interact closely on a regular basis, your ability to form a group will basically not be too bad.
But it is also important to remind you that what is sold in group buying is also the reputation of the KOL, so when choosing products, you must be very careful and not buy poor quality products or fakes because of greed.
｜Extended reading｜Switch to group buying? It turns out there is another way for creators to make money! - Case Study
4. Sales forms, documents, presentations, templates and other digital download products
It ’s a pity to miss it! Why didn't I see this sooner...Slash micro-entrepreneurship: the secret to making money is revealed! Take inventory of the "knowledge products" in your mind
Want to make easy money with digital products? Break through these 4 blind spots and master the secrets of operation
How to sell digital products? Only know how to use Shopee and Pinkoi? 2023 Must-know Ways to Make Money Online
5. How to operate self-media? Guide to Growing Followers on We-Media
Finally, we have selected several online courses on self-media management in different fields . If you get stuck in the management process, you can use them as further reference!
