When researching each platform, ask yourself

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How many users and businesses are there on this platform? The size of the system's user base can indicate its popularity.

Is the tool mainly used by B2B or B2C companies? Some platforms are clearly aimed at B2B companies and may lack features essential for e-commerce, for example.

What are others saying on the platform? Reading reviews from an outside source can give a more authentic perspective.

6. Price
This may seem obvious, but several factors can influence sweden telegram data the final choice. Marketing automation is an investment in both time and money; the platform will not work just because you paid for it, you must invest time to be able to use it properly.

Pricing structures can vary from platform to platform, but most will have a certain price per number of contacts. When researching pricing, ask yourself the following questions:

What is the base price of the platform and how many contacts can you have?

How quickly could your contact database scale? Use past data to see how quickly your database has grown. This can give you an idea of ​​how much you might have to pay in the future.

What features or benefits impact pricing? You can get a lower price or a cheaper version of the platform if you don't need certain features.