What is the Difference Between BDR and SDR?

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Next, let's look at the difference between BDR and SDR. SDR is an abbreviation for "Sales Development Representative" and is a response-based inside sales that approaches inbound leads acquired through marketing activities. SDRs make sales to leads that have taken active actions such as inquiries and requests for information, so they have a higher purchasing motivation than BDRs and can lead to sales negotiations in a short period of time. Also, since it is a response-based system, it is not possible to specify a target, and considering that the ratio of medium-sized enterprises in Japan is 99.7% , it is expected that the proportion of small and medium-sized enterprises will be high. SDRs approach by phone or email. They use the phone number and email address obtained when acquiring the lead to luxembourg consumer email list approach them and turn them into sales negotiations. Let's summarize the contents so far in a table format.

BDR SDR

If you want to know more about the differences between SDR and BDR, please read this

article. As you can see, BDR and SDR each have different characteristics and roles. It's not that one is better than the other, but it's important to understand the differences and choose whether to use only SDR or combine SDR and BDR. Next, let's look at the background behind why more and more companies are introducing BDRs, especially in the SaaS industry.

Why is BDR important?
We will explain why BDR is important and why more and more companies are adopting it.