✅Conduct a detailed website audit

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Whether you're new to SEO or have used marketing services before, a site audit will give you a clear snapshot of your website's current performance. The audit will highlight both the strengths and weaknesses of your plumbing business, identify areas for improvement, and address technical issues with your website design and links. Effective tools such as SEMRush can be used to audit your website.

Create a GMB account for SEO for your plumbing business
Plumbing businesses in California are listed on Google as GMB (Google My Business). To create a Google Business account, you will need to provide your plumbing business details (location, phone number, address, etc.) This listing will make your plumbing business searchable on Google Maps and will also help you rank better in organic search.

Get a list of plumber keywords
The next step is to identify the right set of keywords that can define your plumber business in California. With the right keywords, you can create a solid SEO strategy. Your keyword research should include all user queries such as “plumber near me,” “24/7 plumber services in California,” “top 7 plumbers in California,” etc. Long tail keywords will help you achieve higher rankings.

Build reviews and prioritize off-site SEO
While most SEO agencies focus on on-site SEO, off-site israel consumer email list SEO is equally important to build your digital footprint. Building backlinks for your plumbing business website, posting your plumbing business on social media, and creating profiles on third-party websites are some of the off-page activities that help make your plumbing business more trustworthy and credible. Also, getting positive reviews gives your business a foothold.

Google strategies may change, but positive reviews will always help you stay competitive in the plumbing industry. Here are some ways to get positive reviews:

▶ Use Google Business Profile Manager to create review links and share them with your satisfied customers.

▶ Convert your review link into a QR code and print it on your business card .

▶ Call past customers and ask them to leave reviews.

▶ Add the review link to your website for easy access.

On-Page SEO for Plumbers in California
On-page SEO is an important part of any SEO strategy. On-page optimization methods include setting up header tags (h1, H2, H3, etc.), writing meta descriptions with useful keywords, optimizing images on your website pages, optimizing content creation, linking your pages, etc. SEO for plumbers includes on-page activities such as blog posts, developing service and landing pages, and tactics that create customer experiences. On-page SEO is an ongoing activity that will show results over time.