When you send a message from a broadcast list, each recipient receives it individually in a personalized chat with you (with your company profile, in the case of a commercial broadcast list). Likewise, if they reply, they will do so in a personal conversation.
For the sender, a speaker icon identifies messages sent through the broadcast list. For the recipient, the broadcast list message is received as just another message, without any distinctive elements.
In the following example, the user received the first message through a broadcast list and then continued the conversation with the company in person .
A broadcast list for sending mass messages via WhatsApp germany telegram data would be the equivalent of sending an email with a blind copy. Therefore, there is no doubt: this is the channel you should use to respect the privacy of your contacts and the GDPR .
Broadcast lists from WhatsApp web
Recipients will use their cell phone to receive your WhatsApp messages, but the most convenient work tool to send them is another matter. To carry out your company's marketing tasks, you may prefer to work with a computer.
WhatsApp has a desktop version called WhatsApp Web that can be easily used on your computer. This version of the app does not (for the moment) allow you to create broadcast lists. However, you can send messages to lists that you previously created on your mobile phone.
A more advanced option is to use Excel macros to send mass messages via WhatsApp. If you use them, you should be careful that the application does not classify your messages as spam.
Best practices and limitations of WhatsApp broadcast lists
The huge open rate of WhatsApp messages can be tempting for businesses looking to use the app as a marketing channel. But let that not fool us. People open WhatsApp messages so much because they have a personal interest in them, even more so than when they check other channels such as email or social media.
WhatsApp considers that automated or (at a certain point) mass messaging violates its Terms of Service . The platform is developing an automatic detection system to identify messages of this type, which it is gradually fine-tuning.
This doesn't mean that any message sent to multiple people is prohibited. But recipients must give their consent to receive them and can revoke it at any time. If you manage one or more WhatsApp broadcast lists, you must ensure that they strictly adhere to this criterion.
For all the above reasons, it is important to choose carefully which communications to send via WhatsApp. This application should be reserved for messages that appeal to recipients in a more personal way and are more urgent. Some common examples are the following:
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