collection of a semantic core of 1,475 of the most frequent commercial queries on banking topics;
division of requests into 14 groups;
collection of website positions by semantics (top 100);
Calculation of website visibility using a special formula;
formation of the final rating.
The analysis included keywords related to financial and botswana cell phone database credit services and products offered by all banks studied. Brand and geographic queries were excluded.
How visibility was calculated
To determine the visibility of the site, the following formula was used: ((Σ ЧЗ*k) / (Σ ЧЗ)) * 100 = site visibility.
Where:
FR — request frequency.
k is the position coefficient (the probability of a user visiting a website depending on its position in search results. The higher the position, the higher the coefficient).
Since Yandex and Google have different popularity among Russian users, their weight shares are taken into account in the calculation (according to Yandex.Radar data):
Yandex — 65.1%
Google — 34.9%
The final weighted visibility was calculated by multiplying the visibility score by the search engine weight and then summing the results.
Research results
General visibility
How has bank website visibility in search engines changed since March 2024? VTB Bank maintains a clear lead (40.07%), followed by T-Bank (20.15%) in second place, and Alfa-Bank (19.28%), which pushed Gazprombank (16.13%) into fourth place. Promsvyazbank (6.76%) and DOM.RF Bank (3.75%), currently ranked 9th and 10th, have climbed into the top 10.
SEO ranking of Russian banking websites for January 2025Data on all banks in the rating can be found in the table .
Visibility on Google
VTB continues to remain in first place (39.22%), Sovcombank is in seventh place
Gazprom rose to second place (28.74%), while Gazprom fell to third (23.82%). Fourth place went to MTS Bank (18.62%), which was eighth in the previous ranking. T-Bank, which previously held third place, dropped out of the top 10 (5.01%).