However, managers and shareholders saudi arabia phone number library need an indicator of each campaign’s financial performance. You want to know that your emails are making more money than it costs to send them. Otherwise, what's the point? Without tracking ROI, it's hard to know if you're not wasting money on ineffective marketing efforts. The first step to improving any metric is tracking. This article explores what ROI is and why it matters.
Only when you start paying attention to ROI can you unlock the full potential of your email marketing campaigns. What is email marketing ROI? ROI stands for return on investment. In simple terms, it is a measure of money coming in and money going out. In the context of email marketing , ROI means the profit you are left with after covering the cost of a particular email campaign. Whether you're using email marketing for outbound sales lead generation , product launches, newsletters, or nurturing existing leads, you need data to gauge whether your efforts are yielding the expected results.
