$10 billion: Influencer donations bring fortunes to TikTok

shuklarani621 · Post by **shuklarani621** » Tue Apr 22, 2025 4:54 am

On TikTok, these viewer-controlled streamers are earning thousands of dollars
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The app could become "the most lucrative" on the market, thanks to donations from its young users to their favorite influencers.

Some are talking about a new form of begging. Except this one's profitable: according to the analysis firm Data.ai, purchases of virtual "coins" by TikTok users continue to surge. On the Chinese app, Internet users have spent $3.8 billion since the beginning of 2023 to acquire these digital tokens, which can then be used to make donations to their favorite influencers. TikTok takes a minimum 50% bahrain mobile database on this sum.

As Data.ai announced , Tiktok has thus crossed the symbolic threshold of 10 billion dollars in cumulative revenue since its creation. Far ahead of other, much older applications whose remuneration model more intuitively involves payments, such as Tinder, YouTube, or Disney+. No social network rivals Tiktok, which also makes money, like them, through advertising. And the movement is expected to grow.

Unsavory matches and influencers
“Tiktok is poised to become the most lucrative app of all time, approaching $15 million in revenue by 2024,” said Lexi Sydow, an analyst at Data.ai.

In total, around $11 million is spent each day by TikTok users to "donate to their favorite content creators," explains Data.ai.

In many cases, these donations are made during live video broadcasts by influencers. The sessions often take the form of "matches," which are debates organized on various and often divisive topics, such as the Israeli-Palestinian conflict.

Others use more creative staging, such as young women being remotely controlled by spectators. In July 2023, Quebec influencer PinkyDoll explained that she earned up to $7,000 a day this way. Other influencers, this time more accustomed to "matches ," speak of sums as high as $900,000 a year.

Faced with the exposure of their scams and deceptions online, many reality TV influencers have also turned to live videos on TikTok as a way to retrain and extract money from their young fans.