A 2011 survey by the Georgia Institute of Technology, Carnegie Mellon University, and MIT found that Twitter users thought only 36 percent of tweets were worth reading. The 1,500 users surveyed were asked to rate more than 43,000 tweets from the 21,000 people they followed. About 25 percent of the tweets were rated as not worth reading, and the remainder (39 percent) were described as “somewhat” worth reading, indicating that it made no difference to them whether they read them or not.
This means that, in total, 64% of tweets are not worth reading or are given low importance. Applying this finding to the 500 million tweets sent costa rica mobile database daily, we see that 320 million of them are not worth reading or are considered only relatively important.
Assuming that the 39% considered more or less important are read, we can say that, for Twitter users, it is not worth reading 125 million tweets sent daily.
In another study of Twitter users conducted by AYTM in 2011, it was found that 31% of new Twitter users rarely log on to the site to read tweets from people they follow. Furthermore, more than four in ten of these new users (42%) tweet only rarely.
What you might find: Mobile ads perform worse than online ads
The reality: Mobile ads perform much better
A 2012 survey by MediaMind compared the performance of mobile ads with that of standard banners around the world, including in Latin America.
The average CTR of an online banner in Latin America was 0.14%, while that of a mobile banner in the same region was 0.48%.
What you might think: It's not a good idea to post the same content repeatedly on a social network.
The reality: Any link you share on social media will become irrelevant within three hours
Bitly, a URL shortening service that also provides analytics, analyzed clicks on links to articles published on Twitter and Facebook. They found that the average lifespan of a link was about three hours on both sites. This suggests that posting a link to content just once is not the best strategy.
On the other hand, posting the same link 50 times in one day is also not advisable. The idea would be to post the same link several times, but spaced out, perhaps once a day over the course of a week or longer. You also need to consider the medium that will be used.
With Twitter, there’s a barrage of tweets from you and everyone else your followers are following. So posting a link to your larger content just once may not be enough. Instead, tweeting the same content once a day or more over the course of a week can work.
On Facebook, you see a similar flow of updates, but not as voluminous as on Twitter, so three posts of the same content in one day will stand out and seem odd. In this case, you would need to space them out. The point is that repetition on social networks is not necessarily bad, but spacing is needed so that different users are reached at different times.
- Board index
- All times are UTC
- Delete cookies
- Contact us