Organizational structure of a digital marketing agency

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The organizational structure of a digital marketing agency team includes the operational profiles required for its proper and comprehensive operation. This structure will include:

Key Account Manager: also known as KAM, is responsible for managing key client accounts within the agency. Their main job is to foster good relationships between clients and the agency. In other words, they function as an intermediary.
Social Media Strategy Director or Community Manager: responsible for analyzing, designing, and defining the communication strategies to be implemented through social media. They also oversee all actions carried out on them.
Content Manager: This person is responsible for japan mobile database content consistency based on each client's buyer personas . At the same time, they are responsible for determining which quality content will be published and on which platform.
SEO Manager: This person is responsible for the organic positioning of websites and the optimization of their content. They also ensure on-page keywords are used to increase web traffic.
Ads Manager: This is the person in charge of managing the agency's paid campaigns, based on the objectives of the marketing strategy.
Digital Analyst: As the name suggests, this person is responsible for analyzing the information collected from the results and their effectiveness for the implementation of future strategies.
UX/UI Designer: Responsible for designing the structure of the website and other platforms to ensure their functionality. Their collaboration with programmers and SEO managers ensures the user experience, search engine ranking, and conversion.
Programmer: A person who develops applications, platforms, and software programs for building websites, based on their knowledge of software and source code.