4 keys to generating traffic and converting into leads

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There are several ways to attract visitors and convert them into leads. Content is usually the central element. Here are five keys you can gradually implement to optimize your content and serve your company's business objectives.

Natural referencing (SEO)
First the keywords

First and foremost, you need to identify the keywords your target audience is searching for and that are relevant to your business. It's also taiyuan mobile number database to estimate the monthly search volume for each keyword and the feasibility of ranking for them. To help you with this process, don't hesitate to take advantage of Google's " Keyword Planner " tool.

Optimize existing content

Optimizing your site for SEO means, first and foremost, optimizing existing pages. The rule is simple: One page, One topic (keywords), One ranking opportunity. In other words, if your site has only 10 pages, you have 10 opportunities to rank for 10 different search terms.

To do this, here are some important criteria where we should find your keywords:

Structure your content correctly (titles, subtitles, etc.)...
Integrate your keywords into your content
Optimize your URLs
Optimize your meta descriptions
Take care of your internal and external links
Tag your images and videos.